Before the studies "Consumer behaviour in light of counterfeiting and unlawful imitations", Andema elaborated some studies about "Trademarks fraud in Spain", it has been considered as background of the actual consumer behaviour studies.
Investigations about Industrial Property
The value and the importance of the trademarks lie in their ability to contribute in establish trusted relationships between companies and consumers.
The studies "Consume behaviour in light of counterfeiting and unlawful imitations" illustrate the consumer behaviour in the trade, and their attitude in light of counterfeiting and unlawful imitations.
The Spanish Patent and Trademark Office (SPTO) and the Spanish Association for the Defence of Trademarks (ANDEMA) intend to discover with this study the relationship existing between companies that have a commitment to the protection of innovation via industrial property and their exports, thus measuring the extent of its effect on the Spanish economy in 2013.