Impact of the trademarks in the spanish economy and society

Investigations about Industrial Property

The value and the importance of the trademarks lie in their ability to contribute in establish trusted relationships between companies and consumers. The study, ordered by SPTO and Andema, has been elaborated by Marketing Department of the University of Alicante (Spain), and its aim is quantify the impact of the trademarks in the Spanish economy and society. The report has a multisectoral nature, and it has taken into account more than 40 economic sectors that represent the bulk of Spanish industrial world.