ANDEMA has a fundamental role in the creation of a protection and appreciation culture of trademarks by the public sector and the general public, and a series of objectives has been proposed since its creation, among which are:
- To make the consumer aware of the importance of the trademark and the damage of counterfeits products.
- The awareness of society and the creation of a state of opinion favorable to trademarks.
In this context, ANDEMA has launched several awareness campaigns over the years, both in terms of trademarks protection and the fight against counterfeiting.
In this aspect, these are the most recent examples of the activity carried out by ANDEMA: