Campaign "If you buy counterfeits goods the adventure always ends wrong"

Si compras falsificaciones la aventura siempre acaba mal

ANDEMA,the Spanish Patent and Trademark Office (OEPM) and the Madrid City Council launched an awareness campaign against counterfeiting that carries the slogan "IF YOU BUY COUNTERFEITS GOODS, THE ADVENTURE ALWAYS END WRONG". 

The initiative takes place from October 2th to 8th, coinciding with the celebration of the fourth edition of Marcathlon. During these days, the posters can be seen in the more than 200 advertising media distributed through the busiest streets of Madrid. 

With two types of posters of visual aesthetics and impact, the campaign seeks to approach a young public, showing the damage caused by counterfeit goods.